A marketing battle between mid-range hotels in the UK has broken as operators fight to lure the leisure customer pound. Travelodge, Holiday Inn and Premier Inn are all going head-to-head as hopes of a sustained recovery in the UK hotel industry fade.
Travelodge has announced plans to spend €61m building three new hotels in Spain.The properties in Barcelona, Valencia and Seville will be constructed in a joint venture with property developer Citygrove, which has previously developed a number of Travelodge hotels in the UK. All three will open in 2011.
Travelodge is launching a £100 million fund to snap up the growing number of distressed hotels that are coming up for grabs in the economic downturn.The move comes shortly after its arch rival Whitbread, which owns the Premier Inn chain, warned of significant industry restructuring.
Travelodge has announced a new service that will offer consumers a GPS room-booking service via 3G Apple iPhone. This new service labeled “Travelodge iBooker” will allow business and leisure travellers to search and book accommodation across the UK.
Opportunities Abound to Grow Visits from Location Oriented SearchesAnalysis by Hitwise reveals that visits to hotel websites in the UK are consolidating among the three most visited hotel websites and that opportunities abound to attract those looking for hotels online through location or place names.