Travelodge has just opened its tenth hotel in Edinburgh, making the budget hotel chain the largest hotelier in Scotland’s capital city.
Travelodge, the UK’s fastest growing hotel chain, today announced that Guy Parsons, previously Managing Director UK, has been appointed Chief Executive Officer.
Travelodge UK has promoted managing director Guy Parsons to chief executive as the budget hotel chain seeks to maximise growth ahead of a potential sale. The budget hotel sector is expected to double in size during the next two decades, with the Thame-based company seeking to maximise growth over the period.
Travelodge has announced plans to open 26 new hotels in the UK this year in a programme worth £115m. The expansion will create over 2,000 rooms as well as 500 new jobs within the budget hotel chain.
Travelodge is stepping up its expansion ahead of the 2012 London Olympics by raising £100m for new hotels. The fund is being created by Twenty10 Fund Management, and will be used to build five hotels every year in UK cities. Travelodge will occupy these on leases of 25 to 35 years.
Travelodge is continuing its UK expansion with by announcing three new budget hotels in Manchester and Edinburgh, as part of a £50 million programme that includes a total of ten new properties.
Travelodge has unveiled a partnership with Marston’s, including at a site in Somerset, in a bid to capitalise on rising demand from business travelers. The two UK companies have joined together to search for 10 new jointly occupied sites on main roads in suburban and out-of-town locations.
A marketing battle between mid-range hotels in the UK has broken as operators fight to lure the leisure customer pound. Travelodge, Holiday Inn and Premier Inn are all going head-to-head as hopes of a sustained recovery in the UK hotel industry fade.
Travelodge has announced plans to spend €61m building three new hotels in Spain.The properties in Barcelona, Valencia and Seville will be constructed in a joint venture with property developer Citygrove, which has previously developed a number of Travelodge hotels in the UK. All three will open in 2011.
Travelodge is launching a £100 million fund to snap up the growing number of distressed hotels that are coming up for grabs in the economic downturn.The move comes shortly after its arch rival Whitbread, which owns the Premier Inn chain, warned of significant industry restructuring.
Travelodge has announced a new service that will offer consumers a GPS room-booking service via 3G Apple iPhone. This new service labeled “Travelodge iBooker” will allow business and leisure travellers to search and book accommodation across the UK.
Opportunities Abound to Grow Visits from Location Oriented SearchesAnalysis by Hitwise reveals that visits to hotel websites in the UK are consolidating among the three most visited hotel websites and that opportunities abound to attract those looking for hotels online through location or place names.