Travelodge has opened its first hotels in Andover. The purpose built 76-room hotel which features a Bar Café and onsite car-parking is situated at Andover Business Park, next door to the British Army Land Forces Headquarters.

Travelodge has appointed Jonathan Greensted to the newly-created position of chief technology officer. Greensted will report directly to the chief executive, Peter Gowers. Within his new role he will be responsible for ensuring innovative technology drives the business forward, through the development of the company’s customer-facing and internal technology applications.

Independent hotel chain Travelodge has partnered with hospitality technology firm, Monscierge to develop a series of technology platforms to help the customer journey, from planning right through to checking-out and sharing their hotel experience socially.

Travelodge launched a new £25 million advertising campaign to inspire Britain to get up and go. The campaign, which is the biggest advertising spend to date for the company features scenes shot across Britain and highlights the new Travelodge look, being delivered through a £57 million hotel modernisation programme. This includes the installation of more than 37,000 new bespoke king size Travelodge Dreamer beds.

Travelodge has announced the appointment of Peter Gowers as its new chief executive officer to succeed Grant Hearn. Gowers will start on the November 25th and joins the budget hotel chain from Safestore Holdings, where he has served as chief executive since 2011.

Looking to get a little something extra out of this year’s summer vacation? Take a ZOOcation! Stay two consecutive nights at your favorite Travelodge(R) hotel and in addition to great rates and a comfy room, you’ll receive two complimentary children’s tickets good at more than 135 participating zoos across the country.