Sport Tourism News Page 22
Jumeirah Group welcomes Aston Martin to London
Jumeirah Group has announced a partnership with celebrated luxury sports car manufacturer Aston Martin, during Aston Martin’s Centenary Week. Jumeirah sponsored the coveted sports car manufacturer at the 41st Nürburgring 24-hour race in May and will once again partner with Aston Martin for the centenary celebrations, until July 21st.
Airtel Seychelles launches partnership with Manchester United
Airtel Seychelles has launched its first local chapter of Airtel Rising Stars. This is in partnership with Manchester United, the Seychelles Football Federation, and Samsung Electronics, the official device partner for the ARS program.
Manchester United sign Aeroflot deal
Manchester United has announced a five-year partnership with Aeroflot, with the Moscow-based international airline to become the club’s Official Carrier. This partnership marks the club’s first commercial venture in Russia - an expanding market it is keen to explore further and where it has close to 18 million followers.
FIFA World Cup: Brazil plays catch up ahead of 2014
Headlines in the recent build up to the FIFA World Cup in Brazil next year have been decidedly mixed of late. Stadium closures, fan riots, and infrastructure delays have all caused concern, but Breaking Travel News here finds the private sector may yet save the day.
Brand USA teams with ESPN to promote American sports
Brand USA, the tourism marketing body for the United States of America, has teamed up with ESPN to produce an online sports calendar which is now live on the consumer website, DiscoverAmerica.com. Housed on a new specific sports page, the calendar gives users the opportunity to understand which cities are hosting which US sporting events and teams so they can plan their holidays accordingly and experience some of the unique and passionate US sporting culture.
Sports tourism in Tshwane to take center stage
The city of Tshwane, South Africa, is pursuing sports and events tourism in an effort to reposition the city’s brand and introduce the city to the global sports tourism industry.
Hertz signs on as Rugby League World Cup sponsor
The Hertz Corporation has signed with Rugby League World Cup 2013 as their Official Vehicle Hire Supplier, offering Middle East based rugby league fans a ten per cent discount on Hertz car rentals during the one month global tournament. The world’s largest general car use brand will provide a fleet of cars to carry players and officials between the tournament’s matches and vans for moving equipment such as players’ kit.
Manchester United head for warm weather training in Qatar
Qatar is fast becoming one of the world’s most renowned sporting destinations, playing host to recent guests Manchester United who swapped icy UK temperatures to train in the sun at Doha’s Aspire Academy this week. Manchester United flew to Doha shortly after their draw against Tottenham to prepare for Saturday’s FA cup fourth round match against Fulham.
Jumeirah sponsorship of McIlroy comes to close
Jumeirah Group and the management company of world number one golfer Rory McIlroy have jointly agreed to bring the sponsorship agreement which started in September 2007 to a close. The global luxury hotel company began sponsorship of Rory McIlroy as soon as the young golfer launched his professional career at the age of 18.
Qatar Airways to support national football side ahead of Gulf Cup
Qatar Airways and the Qatar Football Association have announced a strategic partnership with the carrier being named Official Airline of Qatar’s national soccer team. The tie-up comes ahead of the Gulf Cup, in which Qatar will join seven other national teams from across the Gulf to compete in the region’s most prestigious football tournament.
Leeds to host the Tour de France Grand Depart
Leeds in Yorkshire has been confirmed as the host for the start of the 2014 Tour de France. The north England county will host racing on July 5th and 6th, before the tour moves south for another British stage, this time in London.
Premier League headed for the skies following IMG Media deal
IMG Media has agreed a new three-year deal with the Barclays Premier League for aeroplanes and ships rights. The deal includes extensive coverage on Sport 24, the 24-hour live sports channel exclusively produced for the airline and cruise industry.