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Brand USA teams with ESPN to promote American sports

Brand USA teams with ESPN to promote American sports

Brand USA, the tourism marketing body for the United States of America, has teamed up with ESPN to produce an online sports calendar which is now live on the consumer website,

Housed on a new specific sports page, the calendar gives users the opportunity to understand which cities are hosting which US sporting events and teams so they can plan their holidays accordingly and experience some of the unique and passionate US sporting culture.

The easy-to-use tool provides background information on the teams, as well as detail about each game and provides relevant news, training and scouting updates.

Brand USA aims to educate and inspire more international visitors to the United States by showcasing the best that American sport and recreation have to offer.

The campaign highlights the diversity of sporting experiences available in the United States of America in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.

Kristin Nichols, associate director, advertising sales, ESPN - Europe, Middle East & Africa said: “Sport is both a global and local institution.

“The competition and cultural bond of sport is shared all over the world, but individual sports, games, traditions
and teams make up different parts of each country’s cultural fabric.

“This campaign highlights for the world’s fans the truly distinctive sporting culture of the US, and the launch of this calendar allows them to create one-of-a-kind trips to experience and share in that.”