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SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN STARRING LIONEL MESSI

SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN STARRING LIONEL MESSI

“Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi * International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign * Visitors and locals encouraged to #ShareYourSaudi on social channels * From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout * Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations