Jumeirah Group, the luxury hospitality company and member of Dubai Holding, continues its regional and international expansion with the opening of its first hotel in the Kingdom of Saudi Arabia, Jumeirah Jabal Omar Makkah.

The Board of Directors of NEOM has announced Xaynor, a beachfront private members club, nestled among the rocky landscapes along the pristine coastline of the Gulf of Aqaba. Xaynor is the latest addition to the evolving regional development in northwest Saudi Arabia.

“Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi * International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign * Visitors and locals encouraged to #ShareYourSaudi on social channels * From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout * Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations

Traversing from East to West across ten cities throughout the Kingdom in 30 days, King Abdullah University of Science and Technology (KAUST) Professor of Applied Mathematics and Computational Science Matteo Parsani concludes his journey “Athar: East to West.”

Building on the success of the brand in the region, the 110-key new-build hotel will open its doors in 2024, offering a world-class hospitality experience to guests visiting the city

The designation of the Year of the Camel recognizes the camel’s central importance to the cultural heritage of Saudi Arabia. The Year of the Camel will highlight how the camel has been an integral part of Saudi culture across generations.