Novotel, Accor’s founding brand, has launched Longevity Everyday, a new vision designed to redefine how hotels support guests’ wellbeing and quality of life by making longevity practical, intuitive, and accessible through small daily habits. With more than 600 hotels across 67 countries, the brand is responding to the rapidly growing longevity economy, expected to reach $4.6 trillion for the travel and hospitality sector by the end of the decade, and to rising traveller demand for mental and physical wellness. The strategy will roll out from 2026 onwards across four pillars—Eat, Sleep, Move, Meet—through refreshed bedding, healthier and more sustainable dining, movement-focused experiences, and enhanced meetings and family offerings, all underpinned by a commitment to ocean preservation. At the heart of the initiative is the Novotel 37 Collective, a global community of wellbeing leaders and experts inspiring achievable, everyday choices that compound into long-term impact.

Ahead of World Ocean Day (8 June), Novotel proudly marks the first anniversary of its transformative three-year partnership with the World Wide Fund for Nature (WWF), reaffirming its commitment to protecting the wellbeing and longevity of the ocean with the launch of two new food policies: Novotel’s Sustainable Seafood Principles in partnership with WWF France and the launch of a pioneering global Plant-Forward food ambition across 600 hotels.

Accor has announced the opening of Novotel Mexico City World Trade Center, a new modern hotel offering in Mexico City featuring Novotel’s new global design concept and the second flagship for the brand in the region. Situated in a prime location in front of the World Trade Center in Mexico City, one of the most important business centers in the region, and nearby several of the city’s main attractions, the energizing urban haven will cater to business and leisure travelers.

Developed by GCP Hospitality and operated under the midscale Novotel brand from Accor, the new Novotel Melbourne Preston emerges following an extensive refurbishment and rebrand.

Liverpool City Council has selected a new design Novotel hotel from Accor as the franchise brand for a new 221-bed flagship property in the Knowledge Quarter of the city.

Jon Cannon has been appointed as the general manager of Novotel Samui Resort Chaweng Beach Kandaburi.