Nba News
Emirates Partners with NBA: Official Global Airline Partner and Title Sponsor of NBA Cup
Emirates and the National Basketball Association (NBA) have forged a multiyear global marketing partnership, making Emirates the Official Global Airline Partner of the NBA and the inaugural title partner of the NBA Cup. This collaboration extends to Emirates becoming the first-ever referee jersey patch partner of the NBA, with its logo featured on all referee jerseys starting from the 2024 NBA All-Star Game.
Packed winter events line-up for Abu Dhabi revealed
The first NBA Abu Dhabi Games, Disney’s The Lion King, UFC 280 and the Wireless Festival are among the events set to take place in Abu Dhabi within the next six months. The Department of Culture and Tourism — Abu Dhabi announced the line-up of events for the winter season in a talk show-style launch held at Manarat Al Saadiyat on Thursday.