The new generation widebody aircraft is the latest addition to Airbus’ product line, highlighting a strategy to keep offering its customers increased operational efficiency.

The deal was signed by Yousef Al-Jassim, chairman of the national carrier of the state of Kuwait, and Christian Scherer, Airbus chief commercial officer, at Airbus headquarters in Toulouse.

Under the stewardship of chief executive Rasha Al Roumi, the Middle East’s first female airline leader, Kuwait Airways has undertaken to implement a bold new strategy designed to revive the airline’s once pioneering legacy in regional aviation. A transformative plan with clear infrastructural changes and new technologies will be implemented that will see it become the preferred airline linking Kuwait to the world, by 2021.

Hertz has entered into a new partnership with Kuwait Airways to provide special rewards to members of the airline’s frequent flyer program, Oasis Club. As a result of the agreement, Oasis Club members can immediately take advantage of best available rates on car rentals at Hertz locations across the airline’s international network of 34 destinations, and beyond at any of the 8,800 Hertz locations worldwide, while earning 500 Oasis Club Miles for each rental.