Kuwait Airways’ has continued to implement its transformation strategy with the implementation of technology and consulting services from Amadeus.

The carrier is currently undergoing a five year period of change under the stewardship of chairperson and chief executive Rasha Al Roumi, the Middle East’s first female airline leader.

Under the plans Kuwait Airways has undertaken to implement a bold new strategy designed to revive the airline’s once pioneering legacy in regional aviation, with clear infrastructural changes and new technologies that will see it become the preferred airline linking Kuwait to the world, by 2021.

This transformation process was announced in September this year, followed by the launch of the new livery and branding in October.

While the rebranding represents a clear visual change, Kuwait Airways’ management is keen to stress that the transformation is not just “cosmetic”.

With the help of the technology and business processes offered by Amadeus, Kuwait Airways is completely transforming its approach to business, in an effort to double its growth over the next five years.

It is to this end that the airline is announcing its adoption of a complete suite of Altéa solutions including Revenue Management, e-Commerce, Loyalty Programmes, Inventory, Reservation, Departure Control, Payments, as well as Mobile and Travel Intelligence. 

This extensive portfolio will help the airline create more personalised travel experiences and adapt its offering to customer demand and preferences – in real-time.