Jamaica welcomed more than one million visitors during the first six months of 2010, the first time the Caribbean destination has reached this significant milestone. While overall revenue increased during the period, the cruise sector has continued to experience difficulties according to figures from the local tourism association.
Travel agents from across the United States have been descending on Jamaica this week as the island continues to bolster its international profile. As many as 2,000 agents are expected to arrive under the ‘Wish You Were Here’ familiarisation programme, organised by the Jamaica Tourist Board.
With the recovery in the Caribbean now firmly established, Jamaica has emerged as the regional leader. The luxury destination expects to welcome more visitors in 2010 than ever before, with Breaking Travel News’s Chris O’Toole here taking a look why.
Jamaica Tourist Board has reassured the travel trade that the main tourism areas remain unaffected by the violence in its capital, Kingston. Director of Tourism John Lynch said: “Travellers to the areas of Jamaica including Montego Bay, Ocho Rios, Port Antonio, Negril and the South Coast are some four hours away from the area of concern.”
Edmund Bartlett - Minister of Tourism, Jamaica interviewed at ITB 2010 - PART 1 of 2
Edmund Bartlett - Minister of Tourism, Jamaica interviewed at ITB 2010 - PART 2 of 2
The Caribbean’s tourist leaders have a golden opportunity to become creators of a new tourism architecture that will drive tourism in the region. That was a key message to emerge from the third Annual Tourism Outlook Seminar, held at the Ritz-Carlton Golf & Spa Resort, Montego Bay, Jamaica.
Edmund Barlett, Jamaica’s Minister for Tourism, has beat the likes of sprinting superstar Usain Bolt to be voted “Man of Year 2009” by the Jamaica Observer, capping a year which has seen his island’s tourism economy power through the global downturn through savvy initiatives.
The Jamaica Tourist board has launched its first ever price-led advertising campaign in the UK. Partnering with Thomas Cook and Virgin Holidays, the campaign features seven-night all-inclusive packages for under £800.
Kei Moirishita of JTB UK talks about the rise of Japanese tourists into Europe, particularly indpendent travellers.
In response to the recent Hurricane Dean, Basil Smith Director of Jamaica Tourist Board said ‘We fared reasonably well. Any damage suffered was mostly to landscaping and utility poles. Damage to hotels is limited and in general the Hotel sector is in good shape. We expect to be open for business and fully operational very soon.’
By Anna GouldmanJamaica is gearing up for a bumper year as the Jamaica Tourist Board (JTB) is promoting the destination to new and emerging tourists including adventure travellers and the Chinese market. New room stock, increased airlift, airport expansions, a new convention centre and co-operation from the private sector have all contributed to the JTB’s bright visitor outlook for 2006, which they predict is set to grow by 10.6%.