Jamaica Tourist Board News
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Jamaica Tourism 3.0: From Visitor Economy to AI-Enabled National Development Platform
Jamaica’s Tourism 3.0 agenda marks a decisive shift in how the country defines tourism success. Under Minister Edmund Bartlett’s new framework, tourism is no longer being positioned only as an arrivals-driven industry, but as a national economic platform designed to strengthen local ownership, modernize regulation, expand workforce capability and retain more value inside Jamaica.
Jamaica Takes Over the UK’s Largest Travel Agency
The Jamaica Tourist Board (JTB) brought the warmth, culture and energy of the island directly to the heart of the UK’s biggest retail travel agency. In a full-scale Jamaica Takeover Day at Hays Travel’s head office, the JTB partnered with a number of leading hotel brands to immerse the agency’s team in the spirit of Jamaica, from its cuisine and culture to its world-class resort offering. Hays Travel, the UK’s largest independent travel retailer with over 500 shops nationwide, welcomed the JTB and hotel partners across its sales, social media, accounts and support teams, ensuring the entire office, including more than 60 homeworkers joining online, experienced a taste of Jamaica first-hand.
CW 2026: Hon. Edmund Bartlett, Minister of Tourism, Jamaica
Interviewed by Justin Cooke
‘TODAY with Jenna & Sheinelle’ Announces Plans for Live Shows from Sandals Dunn’s River in Ocho Rios
The national morning show, NBC’s TODAY with Jenna & Sheinelle, has revealed plans to broadcast two episodes from Jamaica on March 26 - 27. Together with the Jamaica Tourist Board, Sandals Resorts will welcome the beloved co-hosts, Jenna Bush Hager and Sheinelle Jones, to Sandals Dunn’s River in Ocho Rios. TODAY says the episodes will mark the inaugural ‘Girls Trip’ since Sheinelle joined the show as Jenna’s official co-host in January, with Sandals Dunn’s River hosting the show on Jamaica’s idyllic north coast.
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Jamaica’s Minister of Tourism Receives Global Tourism Resilience Lifetime Achievement Award
Jamaica’s Minister, Hon. Edmund Bartlett has been acknowledged with the Global Tourism Resilience Lifetime Achievement Award at the 4th Global Tourism Resilience Day 2026, held at the Safari Park Hotel in Nairobi on February 17, 2026.
“The Best Way to Support Us Is to Visit Us”: Jamaica’s Minister Edmund Bartlett on Resilience
In the aftermath of Tropical Storm Melissa, Jamaica has shown once again why it is considered one of the most resilient tourism destinations in the world. Heavy rains and localized flooding affected some communities, but the island’s spirit, infrastructure, and tourism industry have remained firmly intact. In a widely viewed FOX News interview, Minister of Tourism Hon. Edmund Bartlett delivered a clear and powerful message to global travellers: “The best way to support us is to visit us.”
JCTI Partners with Toronto Metropolitan University to Boost Tourism Workforce
Minister of Tourism, Hon Edmund Bartlett, has announced that initial discussions have started to have the Jamaica Centre of Tourism Innovation (JCTI) and Toronto Metropolitan University (TMU) collaborate to develop comprehensive training and certification programs for tourism professionals across Jamaica.
Jamaica’s Tourism Minister sets sights on Welcoming 500,000 UK Visitors by 2030
Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett, is targeting an ambitious new goal of attracting 500,000 visitors from the United Kingdom (UK) by 2030, underscoring the country’s strategic commitment to strengthening its position in one of its most important source markets.
Minister Bartlett Outlines Plans for Major Tourism Expansion
Minister of Tourism, Hon. Edmund Bartlett has announced plans to fuel major expansion in the island’s vibrant tourism sector as the Ministry of Tourism seeks to boost Jamaica’s share of the lucrative global tourism market. In a wide-ranging address to local and foreign media during a special Jamaica Product Exchange (JAPEX) 2025 media breakfast, at Jewel Grande Montego Bay Resort & Spa yesterday (September 23), Minister Bartlett articulated the overall strategy to build on the successes of the industry to date, and plans now in train to achieve robust growth.
Minister Bartlett Outlines New Vision for Tourism Sector
Minister of Tourism, Hon. Edmund Bartlett has revealed that the island’s tourism sector is to be repositioned to ensure Jamaicans benefit from a greater share of the lucrative industry, while contributing to its growth over the next five years. Envisioning a renaissance of the sector, Minister Bartlett said the year ahead “is going to be a seminal year in which we are going to be seeing new approaches to tourism.”
Jamaica Tourism Enters Bold New Era with Visionary Leadership and Global Recognition
Jamaica’s tourism industry is charting a bold new course under the leadership of Minister of Tourism, Hon. Edmund Bartlett, who has unveiled a fresh vision for inclusive, sustainable growth while celebrating record-breaking milestones and global acclaim.