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Adventure tourism comes under spotlight at ITB Berlin

Adventure tourism comes under spotlight at ITB Berlin

11 March 2011 Focus

Adventure tours and eco-tourism are among the fastest growing markets in the tourism sector, a trend accurately mirrored by events at ITB Berlin. In the Trends & Events Hall (4.1) a total of 123 tour operators, tourism boards and organisations representing 31 countries are presenting their latest Adventure Eco, Youth Travel and Economy Accommodation products.

Today at ITB Berlin

Today at ITB Berlin

There was no slowdown in the pace at ITB Berlin today, with hundreds of destinations, hotels and airlines vying for the attention of the 25,000 strong crowd. Croatia and Albania have been flying the flag for the European tourism sector, while Brazil is putting plans in place for the 2014 FIFA World Cup and Indianapolis is making a play for the UK market.