The ITB Berlin Convention, the largest world’s tourism forum, will kick off tomorrow (Tuesday). The Sultanate of Oman is an official partner for ITB Berlin 2024 which will run through 7 March.

Ahead of Arival and ITB Berlin next week, TourReview – the technology-driven travel review platform for the tours and activities sector – unveils Germany as the number ten ranked destination in Europe based on traveller reviews and also reveals the top five cities with the highest travel quality attractions and activities in Germany.

Global tourism is facing extensive tasks and challenges. Whether it’s a shortage of skilled workers, climate justice or the impact of artificial intelligence - at the ITB Berlin Convention 2024, 400 top speakers from international companies such as Booking, Google, Microsoft and Airbnb will discuss new strategies for a travel industry in transition in more than 200 sessions.

Qatar Airways sets a new standard in aviation innovation by revealing Sama 2.0, the second generation of its virtual cabin crew MetaHuman, at ITB Berlin 2024. As the world’s first airline to develop a virtual cabin crew, Qatar Airways showcases Sama’s advanced capabilities, driven by artificial intelligence and designed to revolutionize personalized service in air travel.

Tamil Nadu, located in the south of India and renowned for its majestic temples, showcases its diverse persona and targets Germany as a strategic market by participating in the Internationale Tourismus-Börse (ITB) 2024 from March 5, 2024 to March 7, 2024. In line with its tourism growth objectives, Tamil Nadu aspires to be a top international destination.

The ITB Berlin Convention 2024 explores the future of travel. Under the motto “Pioneer the Transition in Travel & Tourism. Together”, numerous experts will also be looking at artificial intelligence, chatbots and machine learning from 5 to 7 March. The top-class congress programme is available online now.