ITB Berlin News Page 4
Angola on the World Stage: A Hidden Gem Steals the Spotlight at ITB Berlin
This year at ITB Berlin, one of Africa’s most fascinating and under-explored destinations is stepping boldly into the global travel spotlight: Angola. Long overshadowed by its better-known counterparts, Angola is beginning to captivate the imaginations of travel designers, adventure seekers and cultural explorers alike — and the buzz at the Angola Tourism stand at ITB is palpable. At a glance, Angola’s presence at the show feels like a breath of fresh air: bright colours, warm smiles, and stories of a landscape that defies easy categorisation. Here, wanderlust isn’t just about ticking marquee cities off a list; it’s about discovering a country where raw natural beauty intersects with vibrant local cultures and an intriguing, layered history.
Rixos Hotels: Shaping Luxury Getaways Around the World
Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers alike keep Rixos firmly on their travel radar.
New York State Brings Big Energy to ITB Berlin After a Strong Year at Home
New York State has arrived in Berlin this week with confidence in its stride. As the global travel industry gathers at ITB Berlin, the Empire State’s tourism team is using the international platform to highlight a year shaped not by dramatic rebounds, but by steady growth and renewed enthusiasm closer to home.
Colombia’s Moment on the World Stage: Tourism, Beauty and a Breakthrough Era
Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the global stage. Between August 2022 and December 2025, the country welcomed 22 million non‑resident visitors, marking a 134% increase compared to the same period under the previous administration. The numbers alone are historic, but behind them lies a deeper transformation: a tourism sector that has matured, diversified and found its voice in international markets.