As the doors open this week at Messe Berlin, the familiar early‑March ritual returns: thousands of travel professionals converging on the German capital for ITB Berlin, the world’s leading travel trade show. This year’s edition feels especially charged. ITB Berlin 2026 not only marks the fair’s 60th anniversary, but arrives at a moment when global travel is buoyant yet uneasy—growing strongly, while navigating geopolitical tension, technological disruption and a renewed debate about tourism’s role in the world. For three days, from 3–5 March, Berlin becomes a microcosm of the travel industry at large: hopeful, innovative and pragmatic in equal measure. Breaking Travel News and its team will be there across all three days covering the latest stories as they happen and conducting live interviews across every sector.

Adalte, the leading technological interconnection platform for the package tour sector, confirms ahead of ITB Berlin that planning multi-day tours represents one of the industry’s most complex strategic challenges. Coordinating suppliers, managing sophisticated itineraries, and securing availability require significant time, involve operational risks, and can directly impact operators’ profitability. Adalte addresses this challenge by bringing operators and suppliers together within one professional B2B ecosystem. Its advanced technological platform, Community.Travel, enables the efficient management of any kind of tour and package including at least an accommodation, introducing an innovation without precedent in the sector.

Caribbean Tourism Organization (CTO) Secretary-General Dona Regis-Prosper called for immediate and tangible climate action, financing and collaboration to protect tourism-dependent destinations during a high-profile panel discussion at ITB Berlin, one of the world’s leading travel trade shows, which concluded last week.

Quito Tourism participated in ITB Berlin 2025 with the aim of strengthening the position of its city as a competitive destination in the global market. The convention took place from 4 to 6 March at the Berlin Exhibition Grounds, where the main associates involved in the global tourism industry gathered to establish strategic partnerships with each other and develop new business opportunities