Figures from the Caribbean Tourism Organisation have revealed 23.8 million overnight visitors headed to the region in 2011. This is a 3.3 per cent increase on the figure recorded the previous year.
Carole Hay, Director of Marketing UK & Europe, Caribbean Tourism Organisation, CHTA 2012
Anguilla has begun celebrating Caribbean Tourism Month under the theme ‘One Sea, One Voice, One Caribbean’. The program, which is endorsed by the Caribbean Tourism Organisation, seeks to create opportunities to raise awareness among the people of the Caribbean as to the importance of tourism to the development of the region.
UK-based travel agents will get an opportunity to discover and explore the Caribbean during a training day planned by Caribbean Tourism Organisation at World Travel Market. A full day session has been organised for Wednesday November 9th to include presentations about the region and interactions with key Caribbean industry partners to assist agents in selling the Caribbean, as effectively as possible in 2012.
The Caribbean tourism industry’s marketing and business development unit has taken an important step towards re-launching its vacation website. The Caribbean Tourism Development Company has signed an agreement with the Florida-based graphics company, Tambourine, to redesign and recreate the site.
Luxury travel to the Caribbean is increasing after the global economic slump, according to Ricky Skerritt, chairman of the Caribbean Tourism Organisation. Addressing delegates at first CTO-organised State of the Industry Conference in St Martin, Skerritt also confirmed leisure travel was posting significant gains this year.
Guyana will host the 13th annual Caribbean conference on sustainable tourism development next year. Bermuda’s director of tourism William Griffith passed the symbolic sustainable tourism scroll to the deputy director of the Guyana Tourism Authority, Tameca Sukhdeo-Singh, at the closing of STC-12 in Bermuda on April 6th.
The CTO UK Chapter has now released its 52-page 2010 “Guide to the Caribbean”. The team’s UK Chapter will, in the coming weeks, be launching the full colour, glossy, A4 publication, circulating it to 50,000 consumers and members of the travel trade.