Civitatis News
Cultural drivers are no longer just inspiring travel—it is directly driving booking behavior
Cultural drivers are no longer just inspiring travel—it is directly driving booking behavior, with measurable spikes linked to films, series and concerts, according to Civitatis booking trends and recent industry data. A recent surge in global interest in South Korea following the cultural impact of KPop Demon Hunters reflects a broader structural shift: travelers are increasingly choosing destinations based on what they watch, listen to and engage with digitally.
Civitatis strengthens its presence in Latin America with a new network of strategic hubs
Civitatis, the world’s leading platform for guided tours and excursions in Spanish and Portuguese, has announced the implementation of a new operational architecture in Latin America. This ambitious restructuring responds to the consolidation of Latin America as one of the world’s fastest-growing tourism markets.
Civitatis accelerates its global growth with a 30% increase in Latin America
On the eve of FITUR 2026, Civitatis, the leading curated marketplace for guided tours and activities in Spanish and Portuguese worldwide, and following the recent announcement of its new CEO, announces strong growth momentum for 2026, with Latin America expected to grow by over 30%, alongside the launch of its new App as a key lever to support its global expansion.
Civitatis appoints Arturo Moreno as Chief Supply Officer to accelerate growth
Civitatis, the leading tours and activities platform for Spanish-speaking travelers, announced today the appointment of Arturo Moreno as Chief Supply & Data Officer. Moreno, who has served as Chief Strategy & Data Officer for the past six years, will take over leadership of Supply—now elevated to an independent executive division—and will continue to lead the company-wide Data & AI transformation.
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Civitatis reports global growth and focus on transforming travel agencies’ mindset
Civitatis, a leading global online platform for tours, activities, and guided experiences, is reporting strong growth in the first half of 2025, with more than 46,000 travel agencies registered worldwide. The company projects 40% growth in 2025, driven by innovation, partnerships, and a focus on helping agencies deliver personalized, destination-focused experiences. Verónica de Iscar, B2B Sales Director at Civitatis, emphasized that the company is growing faster than the industry average. “More agencies are registering with us, and those already using our platform are increasing their bookings. Our strategy combines local support, training, and partnerships, allowing agencies to optimize their sales and provide unique experiences to travelers,” she said.
Spiritual Journeys surge as world reacts to the passing of Pope Francis
The recent passing of Pope Francis has left a profound mark not only on the global Catholic community, but also on the travel industry—particularly religious and cultural tourism. Tour operators, booking platforms, and local guides across Argentina and Rome are witnessing a significant increase in demand for experiences connected to the life and legacy of Pope Francis. From Buenos Aires to the Vatican, interest in discovering the places that shaped the Pope’s journey has surged in recent days, according to leading industry players.
Google expands AI Overviews in Europe
Google has officially launched its new AI feature, AI Overviews, in nine European countries, which will alter how users enginage with the traditional search engine. This innovation has sparked significant discussion within the digital marketing and tourism sectors, where search engine visibility is crucial for attracting users. Civitatis, the leading platform for carefully selected Spanish-language tours and activities worldwide, has analyzed the impact of AI Overviews on organic traffic and how it could affect company strategies.
Civitatis announces its participation at FITUR, stand 4A09.
Ahead of FITUR, Civitatis, the leading curated marketplace for tours and activities in Spanish, celebrates the launch of new outbound air routes from Mexico in 2024 and advises global tour operators and activity providers to seize the opportunity by preparing targeted offerings for this growing market. These new connections represent not only exciting travel possibilities for Mexican nationals but also a significant opportunity for the travel and tourism sector to engage with an increasingly influential outbound market.
Latin American ‘superApp’ Rappi partners with Civitatis to launch tours and activities vertical.
Civitatis, the leading curated marketplace for tours and activities in Spanish, and Latin American ‘superApp’ Rappi are thrilled to announce a groundbreaking partnership, launching a new tours and activities vertical within the Rappi platform. This collaboration will provide more than 50 million Rappi users in Latin America access to 90,000+ carefully curated global experiences from Civitatis, all conveniently accessible in Spanish.
Civitatis and Flybondi partner to bring memorable experiences to travellers
Civitatis, the leading curated marketplace for tours and activities in the Spanish language, has signed a new partnership agreement with Flybondi, Argentina’s first low cost airline, through which both companies seek to improve the passenger experience in the destinations where the low cost airline operates. Through this alliance Flybondi will offer its customers the thousands of activities offered by Civitatis in the 23 domestic routes the airline currently operates, thus completing and enriching the travel experience.
Civitatis appoints Juan Rossello to lead the USA market
Civitatis, the leading curated marketplace for tours and activities in Spanish, is proud to announce the appointment of Juan Rossello as the new Business Development Manager for the United States. This strategic move underscores Civitatis’ dedication to strengthening its presence in the U.S., a key market where Spanish is the second most spoken language, reflecting the significant demand for Spanish-language travel services.