Civitatis News Page 2
Civitatis recommends tour and activity companies ride the wave of sports tourism boom
Major sports events attract not only fans but also tourists interested in experiencing the atmosphere and culture of the host city. For example, the Olympic Games or the UEFA Champions League offer the perfect occasion for tourists to explore the host cities while enjoying the sporting excitement. Civitatis, the leading curated online marketplace for guided tours and activities for Spanish and Portuguese-speaking consumers, recommends that tour and activity companies make the most of this growing segment and suggests a few strategies to leverage the rise of sports tourism:
Mariano Dima, ex Visa and Vrbo/Expedia, new Civitatis chairman to boost Latin American expansion
Mariano Dima has been named new Chairman to the Board of Directors of Civitatis, the leading curated online marketplace for guided tours and activities for Spanish and Portuguese-speaking consumers. This appointment strengthens the company’s strategy in Latin America, the main objective for the coming years for Civitatis. Mariano Dima brings over two decades of executive and board experience at some of the world’s most iconic companies, including Visa and Vrbo/Expedia, and serving as an advisor, chair, and board member to several high-growth marketplaces and financial services companies.
Travel agencies can win over €20,000 in prizes as part of global campaign from Civitatis
Civitatis, the world’s leading platform for Spanish-speaking travellers, has initiated a new campaign involving a competition to acknowledge the contributions of travel agencies in the tourism industry. Under the slogan “€20,000 in prizes for travel agencies” the main objective of this competition is to reward travel agencies around the world that make bookings with Civitatis, thus encouraging their active participation and strengthening collaboration with the more than 29,000 agencies that are already part of the company’s network. As part of this, to 15 September the campaign will give travel agents around the world the chance to win various prizes.
Paradores and Civitatis renew agreement to reinforce sustainable tourism in Spain
Paradores, a public hotel chain with a nearly century-long history in Spain, and Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – have renewed their collaboration agreement by which customers of Paradores can book from the thousands of tours & activities offered by Civitatis in Spain.
Civitatis reaches one million reservations from Mexican travellers
Civitatis, the leading platform in online distribution of guided tours, activities, and excursions in Spanish language across 160 countries worldwide, this week the company has reached one million reservations from Mexican users, with 94% of those travelling abroad outside Mexico.
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2.2 billion social media impressions: “differentiating factor” for Civitatis driviing bookings
In 2023 Civitatis achieved 2.2B impressions and 133M video views across all social media channels. Civitatis closed 2023 with 585K Instagram and 280K TikTok followers, giving it the largest following of any tours and activities platform in the world. Social media “differentiating factor” in company achieving roughly record 10M bookings in 2023 thanks to Social Media content creator and dynamic team.
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Ahead of ITB Berlin, Civitatis highlights +30% portfolio growth in Germany since 2019
Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – proudly announces significant growth in its portfolio in Germany over the past few years.
Impending North America total solar eclipse presents a once-in-a-lifetime opportunity for travel tra
On April 8 this year a total solar eclipse 115 miles across will pass over Mexico, the United States and Canada, and the sky will temporarily darken as if it were night-time. Given there’s no further total eclipses in the US until 2033, this is a rare and spectacular event likely to create an influx of travel to the region in the days beforehand.
Civitatis unveils ambitious plans for 100 more employees in 2024
Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – proudly announces its ambitious plans to hire an additional 100 professionals by the end of 2024. This strategic initiative places a strong emphasis on recruiting 60-70% of the new hires within the Technology and Product sectors, marking a pivotal step towards fostering innovation and sustainable growth within the company.
B2B now drives 33% of sales for Civitatis
Collaborations with travel agencies and other B2B sales channels now represent 33% of the company’s total sales volume since opening up the sales channel in 2018.
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Civitatis sets sights on 50% global growth for 2024
Civitatis aims for 50% global growth in travellers in 2024, building on a record-breaking 2023 and its relentless expansion. Ambitious plans focus on surpassing triple-digit growth in key Latin American markets like Mexico, Argentina, and Colombia, leveraging regional director appointments for tailored localization approach to markets.
Could the new Argentine government be the trigger for much needed digital innovation
Following the investiture of Javier Milei as the new President of Argentina, Spanish-speaking tours & activities seller Civitatis responds. Despite being one of the largest economies in the Latin America region and even a top 20 economy by size globally, the penetration of digital innovation in Argentina has been relatively shallow by comparison. This is reflected in an under-developed online travel technology marketplace and infrastructure – be that B2C or B2B – with few exceptions beyond the very successful Despegar.