As millions of Chinese travellers prepare for the upcoming Golden Week holiday in October, Trip.com Group’s latest data reveals notable travel flows for their last major travel period of 2024. Already, the Group is witnessing hotel bookings peak in arrivals on October 1st – the day the holiday commences - with the average length of stays over seven days, as workers can enjoy a 10-day break by taking just two days off. Total booking growth for stays has also grown year-on-year.

Trip.com Group has signed a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism. Mr James Liang, Co-founder and Chairman of Trip.com Group and Mr Bo Sun, Chief Marketing Officer of Trip.com Group, were present at the signing ceremony.

With 2022 coming to a close, the transformation of Sheraton Hotels & Resorts – the most global brand within Marriott Bonvoy’sâ portfolio of 30 extraordinary hotel brands – continues to build momentum across the globe, with Greater China now featuring eight properties exemplifying the modernized design concept, including the soon-to-open Sheraton Xi’an Chanba