Even a sharp global downturn has failed to dampen Brazil’s booming economy, and its tourism industry in particular has emerged tougher than ever. This weekend sees the spotlight turn to Sao Paulo as its famous Interlagos circuit plays host to the 39th Brazil Formula One Grand Prix.

Brazil is on a roll in the build up to the 2014 FIFA World Cup and the 2016 Olympics. But is its magic rubbing off on the rest of South America?

Brazilian President Lula has launched the “Brazil is Calling You” campaign in Johannesburg, following South Africa officially handing over the keys to Brazil as the next host nation of the FIFA World Cup.

Fifty years may not seem like much in the larger country history, but for Brasilia, fifty years is a great accomplishment. One cannot help but be impressed by the grandeur the federal capital has achieved in such a short time.

Brazil’s tourism sector seems to be in a privileged position relative to other major tourist destinations worldwide. The relative weakness of Brazil’s currency, and the prospect of cheaper flights, has brought an increase in the number of visitors to the country over the last six months. These factors may also lead in particular to a larger number of US tourists enjoying Brazil’s myriad attractions.