Best Western Hotels News
Best Western signs two beachfront properties in Vietnam
Best Western Hotels & Resorts has broken new ground in Vietnam with the signing of two new projects in Ho Tram, the vibrant beachfront resort area.
Hygiene standards vital to rebuilding trust say industry leaders
Speaking at the new In Sync event from Questex, InterContinental Hotels Group chief executive, Keith Barr, has led calls for hotels to boost visible cleaning cues as a way of rebuilding trust with the consumer.
Best Western to debut Sadie brand in UK
Best Western has revealed plans to open Europe’s first Sadie hotel in Luton. Opening this summer, the concept will take the hotel group’s portfolio to over 280 hotels in the UK.
Best Western snaps up WorldHotels
Best Western Hotels & Resorts has acquired WorldHotels from Associated Luxury Hotels. The group represents a collection of approximately 300 hotels and resorts around the world.
Paterson steps up to lead Best Western Great Britain
Best Western Great Britain has appointed Rob Paterson as its new chief executive. Paterson joins from Village Hotels where he is presently commercial director.
Best Western Great Britain welcome host of new applications
Market uncertainty caused by Brexit has helped Best Western Great Britain post a record year for number of hotel applications and activations.
Best Western opens upscale hotel in Genting Highlands, Malaysia
Best Western Hotels & Resorts has unveiled a new upscale hotel in Malaysia’s popular and scenic Genting Highlands. The brand new Best Western Premier Ion Delemen is nestled in the lush jungle-clad hills of Pahang state, the centre of the Malay Peninsula.
Best Western acquires Sweden Hotels in Scandinavia
Best Western Hotels & Resorts has acquired Sweden Hotels. The motive of the acquisition is to strengthen the competitiveness of the chains and create a stronger platform to drive industry development in terms of distribution, digitalisation, customer relations and purchasing.
Best Western opens new hotel in Batam, Indonesia
Best Western Hotels & Resorts has opened a new upscale hotel on the Indonesian island of Batam. The 233-room Best Western Premier Panbil is located in Batam’s Panbil Industrial Estate, a major commercial and residential area.
Best Western Hotels & Resorts unveils upscale collection in Japan
Best Western Hotels & Resorts has launched in Japan its newest upscale brand, BW Premier Collection. The former Best Western Premier Hotel Nagasaki has been delighting guests for years with its impressive array of upscale amenities, from high-end restaurants and bars to international-standard conference facilities.
Best Western launches new ad campaign in UK
Best Western Great Britain will launch its latest campaign - Better Book Direct - today. The new marketing drive aims to highlight that consumers can get the lowest prices in the market by booking directly on the group’s website, via the call centre or directly with hotels.
Best Western opens first hotel at Inle Lake, Myanmar
Best Western Hotels & Resorts has opened its latest property in Myanmar’s Shan State. The new Best Western Thousand Island Hotel is perfectly positioned on the bustling riverfront of Nyaung Shwe, the city north of the lake that acts as the main trade and transportation gateway to Inle.