Best Western has revealed plans to open Europe’s first Sadie hotel in Luton. Opening this summer, the concept will take the hotel group’s portfolio to over 280 hotels in the UK.
Best Western Hotels & Resorts has acquired WorldHotels from Associated Luxury Hotels. The group represents a collection of approximately 300 hotels and resorts around the world.
Best Western Great Britain has appointed Rob Paterson as its new chief executive. Paterson joins from Village Hotels where he is presently commercial director.
Market uncertainty caused by Brexit has helped Best Western Great Britain post a record year for number of hotel applications and activations.
Best Western Hotels & Resorts has unveiled a new upscale hotel in Malaysia’s popular and scenic Genting Highlands. The brand new Best Western Premier Ion Delemen is nestled in the lush jungle-clad hills of Pahang state, the centre of the Malay Peninsula.
Best Western Hotels & Resorts has acquired Sweden Hotels. The motive of the acquisition is to strengthen the competitiveness of the chains and create a stronger platform to drive industry development in terms of distribution, digitalisation, customer relations and purchasing.
Best Western Hotels & Resorts has opened a new upscale hotel on the Indonesian island of Batam. The 233-room Best Western Premier Panbil is located in Batam’s Panbil Industrial Estate, a major commercial and residential area.
Best Western Hotels & Resorts has launched in Japan its newest upscale brand, BW Premier Collection. The former Best Western Premier Hotel Nagasaki has been delighting guests for years with its impressive array of upscale amenities, from high-end restaurants and bars to international-standard conference facilities.
Best Western Great Britain will launch its latest campaign - Better Book Direct - today. The new marketing drive aims to highlight that consumers can get the lowest prices in the market by booking directly on the group’s website, via the call centre or directly with hotels.
Best Western Hotels & Resorts has opened its latest property in Myanmar’s Shan State. The new Best Western Thousand Island Hotel is perfectly positioned on the bustling riverfront of Nyaung Shwe, the city north of the lake that acts as the main trade and transportation gateway to Inle.
Best Western Hotels & Resorts is adding another hotel to its East African portfolio. The newest addition is BW Premier Collection - The Alba, located in Nairobi, Kenya. Centrally located, with easy access to businesses, offices, banks, shopping and tourist attractions, it is the ideal place to stay in Nairobi for either business or pleasure.