Best Western Hotels & Resorts has acquired Sweden Hotels.
The motive of the acquisition is to strengthen the competitiveness of the chains and create a stronger platform to drive industry development in terms of distribution, digitalisation, customer relations and purchasing.
Together, the chains will offer a network of 135 hotels in Sweden and a total of 180 hotels in Scandinavia.
“The acquisition of Sweden Hotels is a strategically important deal and a logical development for us,” comments Johan Kukacka, chief executive, Best Western in Scandinavia.
“As Sweden’s largest hotel chain, we will be even better positioned to successfully develop the chain in the future, and to deliver even stronger results for our hotels.”
Best Western and Sweden Hotels share a common vision and idea; to make privately owned and individual hotels more successful through collaboration, while offering guests a more personal and local alternative.
Through the acquisition, Sweden Hotels gain access to Best Western’s modern digital platform, distribution system and loyalty program.
“I am delighted for Sweden Hotels to become a part of Best Western,” said Jenny Bänsch Larsson, chairman of the board, Sweden Hotels.
“The merger with Best Western means we are now able to provide the hotels with even better support in terms of distribution, marketing, purchasing and sales.”