New figures released today show that the Brits’ love for Australia is as strong as ever, as 50% of holiday makers to Australia have been before – a boomerang effect that suggests the myth of Australia being a once in a lifetime experience doesn’t ring true.
TripAdvisor has announced a multi-market media partnership with Tourism Australia to inspire users to discover all that the country has to offer and assist them in making this the year they travel to the destination. The campaign is the first time TripAdvisor has featured a partner in its drop down menu and involves a unique integration pulling in content to create a fully functioning interactive Trip Planner.
The Australian government has confirmed it will reduce the current “pass mark” for British citizens looking to get a visa to migrate down under. The current mark for points tested skilled migrants is 65, but this will be reduced to 60 in an effort by the Australian department of immigration to attract more skilled workers from Britain.
Tourism Australia has partnered with Flight Centre in the UK to launch an integrated campaign that aims to encourage agents to sell Australia and motivate consumers to choose the country as their next holiday destination. The ‘Discover Your Australia’ campaign will promote competitive lead-in airfares and will target affluent travellers aged 50 to 69 across print, online, in-store and direct to consumer marketing.
Australia’s Gold Coast has won the bid to host the 2018 Commonwealth Games, which promises to be the largest international event to be held in Australia over the next decade. The Gold Coast is the sixth largest region in Australia and is one of the country’s most popular holiday destinations.
The Seychelles and the Australian governments are set to further deepen relations and increase cooperation, particularly on the issues of the development of small island states, following the visit of the Australian Parliamentary Secretary to the Pacific Island Affairs, Mr. Richard Marles, to Seychelles this week.
Tourism Australia Managing Director Andrew McEvoy welcomed the decision by Fair Work Australia (FWA) to terminate all industrial action and allow Qantas to resume international and domestic operations.
Tourism Australia has signed a $10 million marketing deal with Jetstar aimed at boosting Japanese inbound tourism and further expanding brand Australia’s presence in Asia Pacific. The three year agreement runs to mid 2014 and will see Tourism Australia and Jetstar each contribute at least $1.6 million per year on joint marketing activities.
A diver has been killed in a suspected shark attack in Rottnest Island off the coast of Western Australia.
Tourism Australia has appointed Ketchum Inc to manage public relations activities in the United States, Canada and Latin America for the next three years.
The Brandman Agency is pleased to announce Gold Coast Tourism as the newest addition to its travel and lifestyle portfolio.
Tourism Victoria has launched Road Trip Victoria, an exciting new online training programme and incentive that allows agents to improve their knowledge of the Australian state online in a fun and original way. Through a YouTube video, Road Trip Victoria follows local Tourism Victoria representatives in a bright red Mini Cooper visiting the state’s best and newest experiences.