Tourism New South Wales has launched a new advertising campaign designed to encourage holidaymakers to dig beneath the surface of state capital Sydney. Entitled ‘Sydnicity’, the campaign seeks to illustrate what the city has to offer, beyond the iconic Sydney Harbour Bridge and Opera House.
“There’s nothing like sharing a few drinks with friends overlooking spectacular Sydney Harbour.”
The Australian hotel industry has rebounded strongly from the global financial crisis having recorded one of the highest percentages of occupancy globally and one of the largest percentage increases in revenue per available room (revPAR) for the year to May 2010, according to Deloitte.
Following the success of their “best job in the world” campaign, Australian tourism officials have launched a new initiative to lure bored Brits Down Under for the ultimate working holiday. Jobs on offer include beer tasting, tagging sharks and catching koalas.
The Australian government has unveiled plans to roll out a series of eco-accommodations in Queensland in a bid to boost the state’s tourism economy. However the plans have sparked criticism from environmental groups who argue that allowing tourism infrastructure into national parks was crossing the line.
Less than two weeks ago, the Australian Department of Immigration and Citizenship quietly released an overhaul of its immigration and visa regulations via its official website. The changes involved a reorganisation of the priority processing of certain skill sectors and will have an immediate effect on anyone about to apply, or those who have already applied, for an Australian visa.
Ireland’s young population are decamping for Australia in their thousands, with statistics from the Australian Department of Immigration and Citizenship showing an increase of 33 per cent in Australian Working Holiday visas for the Republic of Ireland nationals.
International flights into Sydney have been diverted following a freak outback dust storm that has shrouded much of eastern Australia in a dramatic red glow.
Thanks to the recession here in the UK (along with the weather) many people are packing their briefcases and leaving the country for a life down under. Global Visas, who provide immigration and visa advice for professionals, have seen a 123% increase in the number of British customers seeking to acquire an Australian work visa in the past year.
Tourism Western Australia has launched a major tourism campaign inspired by Baz Luhrmann’s upcoming feature film Australia to position Western Australia (WA) as the real star of the film and promote it as a ‘must visit’ destination.
New forecasts indicate that the contribution of tourism to the Australian economy is forecast to increase from $84 billion in 2006 to just over $100 billion in 2016 in real terms, underpinned mainly by growth in inbound tourism.