Nations around the world are bracing themselves for a large slump in tourism arrivals from Japan, following last week’s devastating earthquake. Touism chiefs in Queensland fear falling arrivals from Japan could further dent a region already struggling to recover from the devastating floods. And everywhere from Taiwan to India, destinations are already feeling the pinch.
Queensland has launched a new AU$10 million global tourism marketing strategy, entitled “Nothing Beats Queensland”. Acting Prime Minister and Treasurer, Wayne Swan, and Queensland Premier Anna Bligh announced details of the campaign, which is intended to support the state’s AU$9.2 billion tourism industry in the wake of recent natural disasters.
Tourism Australia and Quiksilver have announced that they have launched a Facebook contest, “Surf, Sun and Social Networking in Australia,” that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast.
The joint partnership between the Korean private sector and Australian company EarthCheck came to fruition after Coex – South Korea’s top convention and exhibition centre and the venue for the G20 Seoul Summit – had successfully benchmarked with EarthCheck.
Tourism New South Wales has launched a new advertising campaign designed to encourage holidaymakers to dig beneath the surface of state capital Sydney. Entitled ‘Sydnicity’, the campaign seeks to illustrate what the city has to offer, beyond the iconic Sydney Harbour Bridge and Opera House.
“There’s nothing like sharing a few drinks with friends overlooking spectacular Sydney Harbour.”
The Australian hotel industry has rebounded strongly from the global financial crisis having recorded one of the highest percentages of occupancy globally and one of the largest percentage increases in revenue per available room (revPAR) for the year to May 2010, according to Deloitte.
Following the success of their “best job in the world” campaign, Australian tourism officials have launched a new initiative to lure bored Brits Down Under for the ultimate working holiday. Jobs on offer include beer tasting, tagging sharks and catching koalas.
The Australian government has unveiled plans to roll out a series of eco-accommodations in Queensland in a bid to boost the state’s tourism economy. However the plans have sparked criticism from environmental groups who argue that allowing tourism infrastructure into national parks was crossing the line.