The strength of the Australian dollar remains the top concern of Australia’s tourism operators, the latest edition of the TTF-MasterCard Tourism Industry Sentiment Survey has found. With the dollar averaging US103.9 cents during the quarter – making it more expensive for international visitors coming to Australia and cheaper for Australians to travel internationally - it’s no surprise the exchange rate remains the tourism industry’s number one concern.
Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a new television travel series aimed at encouraging more visitors from Greater China.
The Realities of Remaining Competitive: speakers at the PATA Hub City Forum Sydney on 12 February addressed the issue of congestion at Sydney airport and the need for a new secondary airport to ease constraints. It was pointed out by aviation expert Peter Harbison that this issue was first raised by the government in January 1969 and was considered ‘urgent’ back then. As he quite rightly pointed out, “If it was ‘urgent’ then, the situation 44 years on is now ‘critical’.”
Tourism Australia has entered a wide-ranging agreement with Luxperience, the annual flagship travel trade event for luxury and experiential travel in the Australasia region. Within the agreement, Australia’s national tourism body will become a key supporter of Luxperience 2013 and will use it to promote unique travel experiences to a global market of buyers from the Americas, Asia, Middle East and Europe.
Regional tourism operators are set to benefit from a new campaign, fronted by former champion Australian cricketer Adam Gilchrist, designed to increase tourism throughout Western Australia.
Tourism Australia Managing Director Andrew McEvoy said that to achieve 6.1m international arrivals and annual growth of 4.6% was a very creditable performance, against the backdrop of a fiercely competitive global tourism marketplace, a persistently high dollar and economic stagnation in a number of Australia’s key traditional source markets.
Daydream Island Resort & Spa is on the market, with a targeted marketing campaign underway to secure a buyer for the popular Whitsundays getaway. Vaughan Bullivant, who has owned the Queensland resort since 2000, said the time was right to look at the next phase of ownership for the property.
Singapore Airlines has signed agreements with six tourism organisations in Australia in line with its ongoing efforts to promote tourism to the country. The agreements are for a period of between two and four years, with the total investment for the current financial year amounting to more than A$5 million.
Details of Australia’s biggest ever global youth campaign and new consumer insights - were key highlights of the peak annual Australian Tourism Directions Conference, held at Parliament House, Canberra.
A major international tourism research project into how global consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia, identifying the barriers and ‘triggers’ to travel to our country.
New figures released today show that the Brits’ love for Australia is as strong as ever, as 50% of holiday makers to Australia have been before – a boomerang effect that suggests the myth of Australia being a once in a lifetime experience doesn’t ring true.