Tourism Australia has entered a wide-ranging agreement with Luxperience, the annual flagship travel trade event for luxury and experiential travel in the Australasia region. Within the agreement, Australia’s national tourism body will become a key supporter of Luxperience 2013 and will use it to promote unique travel experiences to a global market of buyers from the Americas, Asia, Middle East and Europe.
Regional tourism operators are set to benefit from a new campaign, fronted by former champion Australian cricketer Adam Gilchrist, designed to increase tourism throughout Western Australia.
Tourism Australia Managing Director Andrew McEvoy said that to achieve 6.1m international arrivals and annual growth of 4.6% was a very creditable performance, against the backdrop of a fiercely competitive global tourism marketplace, a persistently high dollar and economic stagnation in a number of Australia’s key traditional source markets.
Daydream Island Resort & Spa is on the market, with a targeted marketing campaign underway to secure a buyer for the popular Whitsundays getaway. Vaughan Bullivant, who has owned the Queensland resort since 2000, said the time was right to look at the next phase of ownership for the property.
Singapore Airlines has signed agreements with six tourism organisations in Australia in line with its ongoing efforts to promote tourism to the country. The agreements are for a period of between two and four years, with the total investment for the current financial year amounting to more than A$5 million.
Details of Australia’s biggest ever global youth campaign and new consumer insights - were key highlights of the peak annual Australian Tourism Directions Conference, held at Parliament House, Canberra.
A major international tourism research project into how global consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia, identifying the barriers and ‘triggers’ to travel to our country.
New figures released today show that the Brits’ love for Australia is as strong as ever, as 50% of holiday makers to Australia have been before – a boomerang effect that suggests the myth of Australia being a once in a lifetime experience doesn’t ring true.
TripAdvisor has announced a multi-market media partnership with Tourism Australia to inspire users to discover all that the country has to offer and assist them in making this the year they travel to the destination. The campaign is the first time TripAdvisor has featured a partner in its drop down menu and involves a unique integration pulling in content to create a fully functioning interactive Trip Planner.
The Australian government has confirmed it will reduce the current “pass mark” for British citizens looking to get a visa to migrate down under. The current mark for points tested skilled migrants is 65, but this will be reduced to 60 in an effort by the Australian department of immigration to attract more skilled workers from Britain.
Tourism Australia has partnered with Flight Centre in the UK to launch an integrated campaign that aims to encourage agents to sell Australia and motivate consumers to choose the country as their next holiday destination. The ‘Discover Your Australia’ campaign will promote competitive lead-in airfares and will target affluent travellers aged 50 to 69 across print, online, in-store and direct to consumer marketing.
Australia’s Gold Coast has won the bid to host the 2018 Commonwealth Games, which promises to be the largest international event to be held in Australia over the next decade. The Gold Coast is the sixth largest region in Australia and is one of the country’s most popular holiday destinations.