Tourism Australia has launched a major advocacy campaign aimed at inspiring young people in the UK and other popular backpacking markets around the world to holiday Down Under.
Australia has highlighted the power of sport tourism as integral to its tourism industry, led by events such as the Formula 1 Grand Prix. BTN takes a closer look at how the nation is harnessing sport to attract a global audience.
Tourism Australia Managing Director Andrew McEvoy says this year’s Australian Tourism Exchange (ATE) will help unite Australia’s tourism industry behind a vision to double overnight tourism expenditure to $140 billion by 2020.
Australia is now offering vehicle hire clients the opportunity to rent hybrid cars for the sake of the environment.
Nations around the world are bracing themselves for a large slump in tourism arrivals from Japan, following last week’s devastating earthquake. Touism chiefs in Queensland fear falling arrivals from Japan could further dent a region already struggling to recover from the devastating floods. And everywhere from Taiwan to India, destinations are already feeling the pinch.
Queensland has launched a new AU$10 million global tourism marketing strategy, entitled “Nothing Beats Queensland”. Acting Prime Minister and Treasurer, Wayne Swan, and Queensland Premier Anna Bligh announced details of the campaign, which is intended to support the state’s AU$9.2 billion tourism industry in the wake of recent natural disasters.
Tourism Australia and Quiksilver have announced that they have launched a Facebook contest, “Surf, Sun and Social Networking in Australia,” that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast.
The joint partnership between the Korean private sector and Australian company EarthCheck came to fruition after Coex – South Korea’s top convention and exhibition centre and the venue for the G20 Seoul Summit – had successfully benchmarked with EarthCheck.