W Hotels Worldwide, part of Marriott International, has re-entered Australia with the opening of W Brisbane.
Owned by Shayher Group, W Brisbane is a vibrant addition to the Sunshine State, situated in a stellar location overlooking Brisbane River.
The new hotel delivers an intoxicating mix of fast-paced urban style and modern design all with a decidedly cheeky Aussie point of view.
With sun-soaked days and electric nights, there’s no better spot than W Brisbane to take in the city’s vibrant culture and rich nightlife.
Located riverside in the city’s Central Business District, W Brisbane celebrates the history of the famed region.
“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Bruce Ryde, vice president for luxury brands, Marriott International Asia-Pacific.
“Brisbane’s bustling riverbank is a hotspot for travellers who can’t wait to explore this dynamic city and south-east Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”
From the moment of arrival, guests are greeted by the hotel’s sensory environment.
A staircase of timber river reeds leads guests to the Welcome Desk and the Living Room (the W brand’s take on the traditional hotel lobby).
Earth tones, sedimentary layers, frayed edges and raw beauty associated with the Australian outback start from the arrival entrance and continue throughout the hotel’s public spaces.
These organic formations draw out bold and colourful artwork from celebrated Australian artists including John Nicholson, Lucas Grogan and Reko Rennie.
The hotel’s Living Room, the pulse of the W scene in Brisbane, shows off pools of colour throughout intricately designed rugs while complementing walls echo the flora and fauna of Brisbane’s sub-tropical environment.
Benchtops and bar fronts are enhanced with forms inspired by curvilinear shapes and nearby water-worn clifftops.
Blade grass border the expansive open space to immerse guests in an innovative interpretation of nature.
W Brisbane boasts 312 guestrooms including 32 lux suites all brimming with river views and the latest in technology and entertainment.
W Sydney was formerly the only W branded hotel in Australia, until it closed a decade ago.