Tourism Australia has announced that its signature event for promoting the country as a world-class incentive destination, Dreamtime, will be held in Perth for the first time.
As part of the Dreamtime program, Australian industry will have the opportunity to meet and do business with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom during business sessions – helping to secure future incentive business for Australia.
“Dreamtime is Australia’s largest business events showcase and taking the event to Perth is an exciting development for the city.
“With new hotel infrastructure developments, new international non-stop flights from London and a growing incentive offering, Perth is continuing to raise its profile internationally,” said Tourism Australia managing director John O’Sullivan.
Perth Convention Bureau chairman, Kevin Skipworth, said: “Dreamtime is the preeminent showcase event to promote our destination to conference and incentive groups around the world.
“Tourism Australia has a wonderful heritage in managing this premium event.
“PCB industry members will benefit enormously.”
O’Sullivan said Dreamtime has a strong track record in driving real business outcomes for the Australian business events industry.
“We know there’s nothing like experiencing Australia first-hand to drive business, and Dreamtime has proven this time and again, providing outstanding value to the Australian business events industry,” O’Sullivan said.
“The Dreamtime 2017 event has generated more than 105 business leads to date, worth more than AUD100 million, with a media reach of over 207 million people across the globe helping to encourage more business event to Australia.
“Dreamtime is unquestionably the perfect platform to showcase our country’s outstanding products and experiences whilst also demonstrating our industry’s event delivery capabilities to buyers and media from around the world,” O’Sullivan said.
The Dreamtime program also includes a destination showcase, dedicated media event and networking opportunities to allow the maximum engagement between Australian industry and international business events buyers.
Dreamtime 2019 will be held from December 2nd-3rd in Perth, with international buyers and media then continuing on educational visits to other Australian destinations.