Meliá Hotels International continues to prepare its landing in Albania, the last undiscovered jewel in Europe. The hotel company trusts in the tourist potential of the area and is fully committed to leading the development of the international hotel sector, as it already did in other pioneering destinations in the Mediterranean.

Social media video site TikTok has recently been flooded by videos extolling the benefits of Albania as a holiday destination — with a focus on its beaches, cheap but stylish bars and Unesco heritage sites, a trend first picked up on by The Times. One tour guide’s video of Ksamil, a popular seaside village close to Saranda, has received over 60mn views on TikTok.

easyJet has announced it will operate 25 new routes next summer, including two new destinations from the UK. New services to Enfidia, Tunisia, and Tirana in Albania are among the collection of new routes which are now on sale.