After a year of development, the Adventure Travel Trade Association is formally announcing AdventureEDU, a professional training program designed to assist governments, associations, companies and professionals in providing the best adventure travel experience in managed-risk and sustainable practices.
For the sixth year in a row, Mexico commits to adventure travel as a model for sustainable tourism growth through a strategic partnership with the Adventure Travel Trade Association. Through significant investment in the adventure travel market that is worth $263 Billion as of 2012, Mexico plans to work with multiple States across the country that want to educate their community, train local guides and operators, build infrastructure and promote Mexico’s adventure travel offerings.
This year’s Adventure Tourism Development Index (ATDI), published by The George Washington University, the Adventure Travel Trade Association (ATTA) and Vital Wave Consulting reveals that Switzerland and New Zealand topped the rankings on sustainable adventure tourism for developed nations while Chile ranked first in the category among developing nations for the first time. According to the index, three new countries moved into the top 10 developing nations list, including Poland, Hungary and South Korea.
When leaders of the World Tourism Organization (UNWTO), WWF International and Google addressed more than 600 tourism industry professionals during the 2012 Adventure Travel World Summit in Lucerne, Switzerland from October 8-11, a common refrain emerged: “adventure travel” had arrived as a new face of responsible tourism.
ECPAT-USA and the Adventure Travel Trade Association (ATTA) announced that the ATTA became the first United States-based association to sign the Tourism Child-Protection Code of Conduct, an internationally accepted industry-driven corporate responsibility initiative to protect children from trafficking and sexual exploitation in travel and tourism.
Networking, cooperative marketing and collaboration serve as the driving forces behind increased participation in the Adventure Travel Trade Association’s (ATTA) Association Partnership Program, which today announced the addition of five new members, including the global body representing indigenous tourism interests.
For the first time since its 2005 re-launch, the Adventure Travel Trade Association (ATTA), a trade organization encouraging responsible tourism development worldwide with more than 800 businesses and tourism organization members across 82 countries, has introduced the new post of Vice President of Marketing & Communications.
With the expertise of attorneys Mona McPhee of McPhee Law Office, and Chun Wright of the Law Office of Chun T. Wright, PLLC, the Adventure Travel Trade Association (ATTA) added to its expanding member benefits portfolio a series of company and customer legal templates and tip sheets.
The Adventure Travel Trade Association (ATTA) announces its new public relations contact for North America, Jennifer Hobson, Principal of JLH Media. Hobson, whose company is based in Santa Fe, will serve as the main point of contact for all media relations in North America and will focus on consumer media outreach regarding the ATTA and the adventure industry on the whole.
With nearly 800 members representing 82 countries, the Adventure Travel Trade Association (ATTA) today announced that the American Tourism Society (ATS), a member-based tourism trade organization has joined with ATTA to bring to ATTA its geographic specialization within The Baltics, Central Europe, The Mediterranean/Red Sea, Russia and the Commonwealth of Independent States (CIS).
ITB convention organizers have selected the Adventure Travel Trade Association’s (ATTA) Executive Director of Europe and Editor of Adventure Travel News Christopher Doyle, to host the convention’s fourth annual Corporate Social Responsibility Day on March 8, 2012.