Adventure Travel Trade Association News

Hotel searches up 22% as people book last minute Valentine’s Day getaways on phones
Searches on Hotels.com’s mobile app have increased by 22% this weekend compared to the same time last week as people look for late Valentine’s Day deals from their phones. Hotels.com’s mobile app saw its busiest day on Sunday 12th February where searches for Valentine’s Day stays peaked between 4pm and 10pm as travellers looked for last minute romantic getaways.

Adventure Travel Trade Association introduces new Advisory Board Members
The Adventure Travel Trade Association (ATTA) has appointed three new members to its Advisory Board, including Ms. Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), Bill Bryan, President, Off the Beaten Path, and Richard G. Edwards, Founder of ecoism.

UIAA announces plans to reduce environmental impact
On the occasion of World Environment Day, the UIAA is highlighting its commitment by announcing plans for a Mountain Protection label.
Vibrant new sight for the global adventurer
Blogs, Groups, Forums and Videos are fueling the rapid adoption of a vibrant new online networking hub for the global adventure travel community launched today by the Adventure Travel Trade Association (ATTA).
ATTA rolls out consumer initiative
Adventure Travel Trade Association is launching www.Adventure.Travel, a new consumer-facing online directory for travelers interested in researching and accessing trusted adventure tour operators.