The Shanghai Municipal Administration of Culture & Tourism has celebrated the 30th anniversary of the Shanghai Tourism Festival during a showcase event at the Ritz in London.

Over 60 industry leaders were in attendance at the event, which was co-hosted by Eva Air.

Taiwan’s leading independent airline, Eva Air is also celebrating its 30th anniversary this year.

Shen Chao, director of the events and festivals department, Shanghai Municipal Administration of Culture & Tourism, welcomed guests to the one-of-a-kind hotel.

He detailed what guests attending the Shanghai Tourism Festival can expect to discover.

Around ten million guests will visit the Chinese commercial capital for the show, which begins on September 13th.

Find out more about the festival here or learn more about Eva Air on the official website.