World Travel Market, the premier global event for the travel industry, has expanded its Technology and Online Travel event program with a number of leading organizations taking part including British Airways, lastminute.com, TUI Travel, Google, Yahoo!, and WAYN.
The comprehensive seven-session program, organized by travel technology consultancy, Genesys, takes place over Tuesday, November 9 and Wednesday, November 10, covering all aspects of technology and online travel including social media, mobile technology, and search engine marketing.
British Airways manager of BA.com and Mobile Innovations, Chris Carmichael, and lastminute.com head of innovation, Marko Balabanovic, will answer the question, “Does Mobile Matter?” on Tuesday, November 9.
They are joined on the panel by user-centered design consultancy cxpartners manager director Giles Colborne and marketing consultancy Crosscap chief marketing officer Kerry Harris.
Where Are You Now (WAYN) director Jerome Touze will talk about the social media revolution and how travel companies can capitalize on facebook, twitter, Youtube, blogs, and other digital platforms.
On Wednesday, November 9, Tui Travel director of web strategy and business development Sandra Leonhard gives her expert advice on website content in the session “Customers Need Content” where she will be joined by Frommer’s Unlimited, EMEA director, Giles Longhurst.
Furthermore, Google, Yahoo!, and Bing (Microsoft) travel industry bosses Nate Bucholz, Tracey Cheffey, and Caroline Mastoras will answer questions on search engine marketing and how best to utilize the search engines.
World Travel Market exhibition director Simon Press said: “The Technology and Online Travel region of World Travel Market is the fastest growing in the exhibition, so its event program has increased in 2010 to reflect this.
“The thought-provoking and practical Technology and Online Travel program is a great service to our expanding exhibitor and visitor bases.”