The Saudi Tourism Authority has concluded three successful days at the World Travel Market London (WTM) 2024, following a year of unprecedented growth. During WTM Saudi further cemented its position as the fastest-growing tourism destination in the G20 after jumping 15 places in the UN Tourism destination ranking for international receipts - the largest upward movement in the Top 50. Led by His Excellency Ahmed Al-Khateeb, Minister of Tourism, and joined by Fahd Hamidaddin, CEO of the Saudi Tourism Authority (STA), the Saudi Pavilion hosted 61 partners across Saudi’s tourism ecosystem, spanning its diverse regions and offerings, including destination managers, tour operators, hotels, entertainment companies, airlines, and cruise companies.

Global tourism leaders at the 2024 WTM Ministers’ Summit at WTM London agreed that artificial intelligence (AI) has the potential to revolutionize the tourism sector, enhancing traveler experiences and business processes. The Summit, held on the second day of World Travel Market London, was run in association with the United Nations World Tourism Organization (UN Tourism) and the World Travel & Tourism Council (WTTC). Moderated by BBC News Chief Presenter Geeta Guru Murthy, the Summit focused on AI’s transformative power and the ethical considerations governments face when regulating it.

The State of Qatar, represented by Qatar Tourism (QT), is making a significant impact at the World Travel Market (WTM) 2024 in London, running from November 5 to 7. Leading a delegation of 33 partners from the tourism sector and four collaborating institutions, QT is highlighting the nation’s latest developments and offerings in tourism.

Latia Duncombe, Director General of the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA), leads the Bahamian delegation at the World Travel Market (WTM), the leading global travel and tourism tradeshow taking place in London at ExCel from 5-7 Nov. WTM is recognised as the most influential travel and tourism event worldwide, drawing around 4,000 exhibitors from 135 nations and regions.

Today marks the final day of the World Travel Market (WTM) 2024, one of the travel industry’s most highly anticipated events. Hosted annually in London, the show has brought together some of the world’s leading travel and tourism brands, providing attendees with the latest insights, innovations, and trends that will shape the future of travel. For those who haven’t yet explored WTM, this is your last chance to immerse yourself in a world of inspiring destinations, cutting-edge technology, and insightful discussions on the evolution of travel. As we head into the last day, here’s a look back at some of the standout moments and trends from the first two days of WTM 2024.

Business travel has defied post-pandemic expectations and when extended with leisure now represents the top opportunity for tourism growth, according to new research. More than half of experts responding to Tourism Economics’ Travel Industry Monitor 2024 survey for the WTM Global Travel Report cited blended leisure and business travel as a tourism growth opportunity, making it the top niche mentioned.