Saudi Arabia, the world’s fastest-growing tourism destination, has concluded its most successful international trade show to date by showcasing endless tourism opportunities and long-lasting, strategic partnerships at the World Travel Market (WTM) London which took place last week.

Weeva, a Software-as-a-Service (SaaS) platform focused on sustainability in the travel and tourism industry, has been awarded the global Responsible Tourism Award for “Addressing Climate Change.” The award recognizes Weeva’s commitment to sustainability and its efforts to help businesses in the travel sector address climate change through sustainable practices.

Minister of Tourism, Hon Edmund Bartlett, CD, MP, has set a new target to welcome 250,000 visitors out of the United Kingdom (UK) and Ireland by 2025. This follows on the heels of Jamaica being the number one Caribbean destination among British travellers last year.

In its first appearance at World Travel Market (WTM) 2023, Trip.com Group, a global leader in travel services, laid out its inroads into the European market and the transformative role of artificial intelligence. The event, held from 6-8 November in London, provided a platform for Trip.com Group to articulate its vision of reshaping the travel experience with advanced AI technology and to solidify its position as an emerging key player in the European travel market.

Day two of World Travel Market London 2023 – the world’s most influential travel and tourism event – saw key topics discussed including diversity and inclusion, the future of travel and responsible tourism.

The Middle of the World’s stand and sampling made for a fair packed with opportunities to position the destination before the main agents in the sector.