Pioneering what’s new and next in design, W London – Leicester Square is pleased to announce a new partnership with Clerkenwell Design Week. The luxury hotel is to become the sponsor of Platform, a new exhibition at the House of Detention that recognises some of the world’s most exciting emerging design talent.

As part of the partnership, W London has developed a competition exclusively for exhibitors at Platform, challenging the talent to design a bespoke drinking vessel for the hotel’s brand new Fabulous rooms. The competition gives contemporary designers the opportunity to influence the hotel’s statement style, the vessels will take inspiration from W London’s unique design concept – ‘buttoned up by day’ and ‘let loose by night’ – just like the complex personality of the Brit.

W London’s new Fabulous rooms are designed around a single, monumental vanity desk to create the ultimate dressing room. Mixing innovative design and luxury accommodation, the new rooms are a destination for night owls, with Union Jack mini bars and Hollywood style spotlight lamps.

The hotel will select three finalists whose designs will be exhibited at Platform during Clerkenwell Design Week, in 3D printed form, and the winner announced on the final day of the show. The winner’s design will then be produced and featured in the new Fabulous rooms from July, cementing the collaboration and W London’s continued support for emerging design talent.