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W Hotels opens flagship property in Xi’an, China

W Hotels opens flagship property in Xi’an, China

W Hotels has announced the opening of W Xi’an, the brand’s seventh hotel in Greater China and the largest W to open in Asia Pacific.

Owned by Vanzhong Real Estate, the hotel is located in the Qujiang District, adjacent to Quijiang Pool Park.

Known to many as “the birthplace of Chinese civilisation,” Xi’an was a popular stop along the Silk Road since ancient times, serving as a collective meeting place for both culture and cuisine, and growing richer and more diverse with age.

Alongside world-famous relics of past dynasties including the Terracotta Warriors and the Ancient City Wall, Xi’an buzzes with an eclectic mix of local bites from Cantonese to Sichuan style spice and an emphasis on artisan products.

W Xi’an is located near Northwest China’s largest international travel hub, Xi’an Xianyang International Airport, as well as Giant Wild Goose Pagoda, the Datang Furong Garden, and the ubiquitous Qujiang Lake, some of the most breath-taking sites in the region.


“Xi’an is one of the most culturally and historically rich destinations in the world.

“Over thousands of years, the city has maintained its magnetic attraction for global travellers seeking both boundary-pushing and iconic art, design and entertainment, making it the perfect destination for our new flagship property,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

“W Xi’an shows off our ability to, like the city itself, innovate.

“From the hotel’s bold and complex design to its many hidden homages to millennia of history, we are ready to add a new level to the city’s ever-evolving offerings for global guests.”

Spread over approximately 80,000 square metres, W Xi’an gives a bold first impression of the W Hotels brand, standing in the shape of a ‘W’ along with the other two buildings of the W Five Park complex.

With its neon coating shining each night, W Xi-an is quickly becoming an iconic feature on the Xi’an city skyline.

Imagined by acclaimed interior design firm AB Concept, W Xi’an reinterprets the rich historical, social and physical contexts of the city through the modern lens of the W brand.

The design fuses the past and future of Xi’an, showcasing the vibrant history of the region with dynamic visual displays taking guests through five ancient dynasties that once called Xi’an home.

The hotel features five intricate labyrinths inspired by the Zhou, Qin, Han, Sui and Tang dynasties.

A total of 385 guest rooms and suites bring W guests a bold representation of Xi’an culture.