Uber is launching a way for businesses to pay the fare on a partner’s next Uber trip.

The new feature, Vouchers, makes it easy for businesses to cover trips to attract new clients or support loyalty and service for existing customers.

Businesses with an Uber account can easily create Vouchers and send them to customers via email, social media and mobile messaging.

Customers can then open the link and automatically add the Voucher to their Uber app, until it expires.

Vouchers can be applied for specific days of the week, times, pick-up and drop-off locations.

Perfect for businesses that are looking to offer trips to an event or as part of a promotion or loyalty programme.

Ronnie Gurion, global head of Uber for Business said: “With the international launch of this feature, Uber’s goal is to unlock an additional growth lever for businesses by creating an innovative way to bring customers to their door or wherever they need to go.

“As companies look for new technology and novel ways to engage with consumers, Vouchers provide a perk that businesses know their customers will use.”

The launch of Vouchers in the UK follows a pilot in the US with more than 100 partners, including TGI Friday’s, Live Nation, the Golden State Warriors, MGM Resorts, Sprint, Freshworks and Unibail-Rodamco-Westfield.