The Turkish Culture & Tourism Office UK will be the event partner for the first-ever INN London, held on 12-15 April, which will focus exclusively on Turkey’s cultural capital of Istanbul.

Running over four days this April, INN London will reveal what makes Istanbul unique, from its contemporary art and architecture, to its fashion, food, drink and cultural life.  This unique lifestyle & cultural experience bringing Istanbul’s leading architects, artists, designers, fashion designers, galleries & shops, as well as celebrity guest chef Silvena Rowe, to London this April will include a programme of cultural talks and events, information on travelling in Turkey as well as the chance to purchase Turkish products.

INN London is suitable for prospective travellers, those with an interest in what’s new and upcoming in Istanbul and for people looking to set up business links. INN Istanbul will then go on tour with events in the Middle East, Far East and the Americas.

Exhibitors at INN London will include galleries Pi Artworks, Dirimart, Gallery X-ist, Merkur, Elipsis, Sanatorium, artSumer and Cda Projects; architects Emre Arolat Architects and Superpool; fashion houses Vakko and interior designers Iksel and Merve Kahraman.

Director of the Turkish Culture and Tourism Office UK, Tolga Tuyluoglu, says: “INN London is an exciting project and one that resonates with our objectives in promoting Istanbul’s varied cultural and tourist attractions to London and a wider UK audience. The extent of the research that has already gone into the project is impressive and it is evident that INN’s remit is to try and remain as authentic and true to Istanbul’s being as possible, whilst endeavouring to avoid cliché – a task which complements the strategy of this office”.