Tour operator Trafalgar has asserted its ongoing support for its industry partners by unveiling a new 2018 trade strategy that places agents first.

The guided holiday company has undertaken a rigorous review of feedback from the trade, digested all that it has heard, and acted to improve the sales process and every agent’s earning potential by developing a suite of helpful tools.

After ensuring that they hear to what UK travel agents say they want from the brand, Trafalgar is demonstrating that here are its solutions with the launch of its 2018 #agentsfirst campaign assets, including:

• A standalone 2018 worldwide brochure for the first time in four years, collating those holidays across Europe, the Americas, South Africa, Asia and Australasia that most appeal to UK customers. The 2018 Worldwide brochure features a new design to provide inspiration, and to help agents and their clients understand the Trafalgar difference.
• The assurance of 100 per cent definite departures on all 2018 Discoveries and 2017/18 autumn, winter, and spring journeys in Europe and Britain to provide peace of mind for customers and confidence for agents when closing sales.
• A new, responsive web booking engine and a new agent site that will speed up response times for the trade.
• An expansion of Trafalgar’s popular in-depth Urban Explorer series to include Madrid and Berlin, meaning that travellers can easily combine business trips with leisure, with Trafalgar now serving six of Europe’s leading convention cities.

Commenting on the #agentsfirst initiative, Ruth Hilton, sales and business development director at Trafalgar, said: “We’ve had an extremely successful 2017, for which we extend a huge thank you to our partners for the critical part they played.

“In responding to their honest feedback, we pledge to make 2018 even more effortless, fun and successful for them, thanks to the tools we’re equipping them with.

“Watch this space for more information about our ten per cent early payments discount, an enhanced brochure, a new agent site, an expanded range of itineraries and countless opportunities to sell and earn more.

“Rest assured that when it comes to delivering simply the best holiday for your clients, our goal is to provide the real deal, without either of you having to worry about a single thing.”