Tourism Launches “100 Alabama Road Trips”
Alabama Tourism launched a three year online campaign, “100 Alabama Road Trips” with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over two or three days. The initial itineraries are now live on the tourism website and each is numbered, www.Alabama.travel. Other trips will continue to be added throughout the first year of the campaign.
The first 10 trips include the BCS Championship tour, Eagle watching on Lake Guntersville, a romantic getaway to Mobile, Selma to Montgomery Civil Rights history, spring break at the beach, a walking tour of downtown Birmingham, Huntsville’s Space & Rocket Center, Montgomery’s history tour, bird watching on the coast and the To Kill A Mockingbird tour in Monroeville. A few upcoming trips will include a Girlfriends Getaway on the Eastern Shore, family fun in Sylacauga, golfing in Alabama, music in the Shoals and Gulf Coast adventures.
“Road Trips” is also the theme for the 2012 Vacation Guide. Pages six and seven of the guide provides a sneak peek at the campaign. The cover of the publication is of a 1953 baby blue Cadillac, much like the one Hank Williams owned, parked on a pier at Lake Guntersville. The car will be used as a symbol and logo for the road trips campaign. The Cadillac is in tourism’s television commercials that are currently airing on television stations across the U.S. The car will also be used around the state at events and festivals throughout the three year campaign.
“We wanted to make it easier for travelers to plan their trip so we came up with 100 itineraries. There’s something for everyone,” said tourism director Lee Sentell. “If you’re planning a trip to the beach, we have an itinerary for that, or a trip to experience the small towns of Alabama, we’ve got that too.”
The 164-page vacation guide provides travelers with information on hotels, restaurants, campgrounds, tourism associations, state parks, golf courses, attractions, trails and museums.
Each region of the state is highlighted and provides articles on the attractions, places to stay and events in the areas. Articles include “100 Great Alabama Road Trips” on pages 6-7, shopping for treasures in Alabama on page 13, Civil Rights history on pages 14-15, Alabama’s chefs, farms and restaurants on pages 16-25, and golf begins on page 26. Articles on each of the four regions of the state along with things to do begin with the north region on page 37. Each regional article includes a map of the area with the road trip blue Cadillac icon.
Travelers can pick up copies of the vacation guide at each of the eight Alabama Welcome Centers, by calling 1.800.ALABAMA or by requesting online at www.alabama.travel. Compass Marketing of Gulf Shores publishes the vacation guide.