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Tourico Holidays announces partnership with Accor

Tourico Holidays announces partnership with Accor

Tourico Holidays today announced a new partnership with Accor Hotels that allows for the company’s portfolio to be distributed through the worldwide travel wholesaler. This agreement will offer clients an even greater variety of hotels and destinations globally. 

As the newest addition to Tourico Holidays’ Direct Connect Program, Accor has rolled out 400 hotels initially in key cities around the world with the goal of 1,200 hotels across 92 countries within the next 2 years. This includes Sofitel, Novotel, Mercure, MGallery, ibis and others. Through Tourico Holidays’ Direct Connect Program, clients have access to consistent, branded products, real time and last-minute availability and seamless commission and net-based model. With over 15,000 properties across 5,000 cities worldwide available through Direct Connect, tour operators and other travel businesses can get the destination coverage they need.

“This is a very exciting partnership between Europe’s largest hotel and the fastest growing travel wholesaler in Europe,” comments Dermot Quigley, EVP of Global Product Development. “With a 40% growth in Europe last year, this Direct Connect partnership will solidify Tourico Holidays’ place in the European market place by providing our clients with Accor’s impressive products, promotions and translated content.”

“Accor is proud to announce this new partnership offering dynamic inventory and real-time rates and availability to Tourico Holidays’ global client base,” states Steven Eidelberg, Senior Director of Sales, Leisure & Group for Accor Global Sales NA. “Accor continues to rapidly expand across the globe, opening almost 1 hotel per day. As we grow, it is imperative to develop connectivity with our strategic partners such as Tourico Holidays.”

Tourico Holidays currently has Direct Connect partnerships with over 10 chains covering more than 115 countries: Hilton Worldwide, InterConitinental Hotels Group, Best Western®, Choice Hotels®, Caesars Entertainment®, Minotel, Sandals® Resorts and more. Easily accessible through all Tourico Holidays booking channels, the comprehensive, branded-inventory is impeccably integrated into the existing inventory on, White Label and Host-to-Host connections.