The National Football League has generated an average impact of US$75 million on hotel room revenue during the past eight seasons, according to a study by STR’s consulting and analytics division.
In 2015, the NFL had a net impact of US$77 million on hotel room revenue.
For the purposes of its analysis, STR matched every NFL game since 2008 with its respective home city to determine the impact on local hotels.
Neutral site games like the Super Bowl and the International Series were excluded.
STR also determined normalized levels of demand and room rate performance based on weekly and monthly fluctuations as well as overall seasonality.
In 2015, two franchises produced a room revenue impact of more than US$10 million on their respective city’s hotels: the New Orleans Saints (US$16.2m) and Green Bay Packers (US$11.1m).
At the same time, four franchises produced a room revenue impact of US$6 million or higher as a visiting team in 2015: the Carolina Panthers (US$7.8m), Chicago Bears (US$6.4m), Atlanta Falcons (US$6.1m) and Denver Broncos (US$6.0m).
The game between the New Orleans Saints and Carolina Panthers on December 6th was the most impactful game of the 2015 season with a net room revenue impact of US$5.1 million.
Stadiums located in smaller markets and suburban submarkets tend to be the most consistent in terms of positive impact: Green Bay, Wisconsin; Orchard Park, New York; Landover, Maryland; Glendale, Arizona; and Arlington, Texas.
However, due to the smaller hotel room population, the absolute impact is not always as significant compared to larger markets.