SNCF has announced it will rebrand its TGV services to inOui.
The move is part of an attempt by the French national rail operator to attract 15 million customers to its flagship high-speed services by 2020.
SNCF will gradually introduce inOui across the high-speed network beginning with the new high-speed line between Tours and Bordeaux, which is scheduled to open on July 2nd.
It is aiming to complete the rollout across all services by 2020.
To boost TGV and deliver high levels of customer service under the new inOui brand, SNCF will invest €1.5 billion in its Oceane train fleet.
At the same time it will retrain 5,000 agents to improve customer relations skills.
The train operator will also invest €300 million on deploying Wi-Fi across its train fleet.
It is also overhauling its online ticketing platform to make it easier for passengers to distinguish between its different offerings and to improve the customer experience.
“InOui is reflective of the transformation that is taking place at SNCF, and will also help to accelerate the many projects that are set to come,” said Rachel Picard, general director SNCF Voyages.
“It is also a major undertaking for the 20,000 members of staff who will work each day to evolve this service for our customers.”
Complementing inOui is SNCF’s low-cost Ouigo service.
The company hopes will account for a quarter of all high-speed passengers by 2020.
Launched in 2013, Ouigo currently carries five per cent of all high-speed passengers in France.
However, SNCF is set to expand its service offering to reach 30 destinations using a fleet of 34 trains.