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Singapore Tourism Board promotes Chinese New Year

Singapore Tourism Board promotes Chinese New Year

Metro, the UK’s only free urban national newspaper, has exclusively teamed up with the Singapore Tourism Board (STB) and Singapore Airlines to remind Metro readers what a great cultural destination Singapore is.

To coincide with Chinese New Year, Metro’s London edition will be running a week long competition, from 12 to 19 February, offering one lucky reader the chance to win a fantastic trip for two to Singapore. Flying with Singapore Airlines, the world’s most awarded airline, and staying for three nights at the Klapsons Hotel, the winner will have the chance to experience Singapore’s hip and vibrant cultures, including great nature, cuisines, nightlife and shopping.

The promotion by the STB, exclusive to Metro, will also feature a brand to hand initiative sampling ‘Pink Packets’ as opposed to the traditional Chinese red packets. These pink packets signify Singapore in the spring and will be distributed at the main London train terminals – Victoria, Waterloo, Euston, Liverpool Street, Paddington, London Bridge and Kings Cross.  The packets will include inserts showcasing how Singapore celebrates Chinese New Year and the Chinese Zodiac Calendar.

A microsite, hosted by at, will allow users and Metro readers to enter the week long competition and learn more about Singapore as a holiday destination.  Readers will also be able to enter the competition via text.

Grant Woodthorpe, Executive Director of Sales, Metro


“We are delighted to be working with the Singapore Tourism Board and Singapore Airlines on this cross platform campaign.  Travel and cultural experiences are high priorities for Metro’s urbanite audience and I am sure they will be keen to enter the competition with the chance to experience Singapore’s incredible Chinese New Year celebrations.”

Eunice YEO, Area Director Northern & Western Europe, Singapore Tourism Board said:

“STB is working with Metro on this Chinese New Year campaign to showcase Singapore’s great cultural diversity and broad ranging appeal.    With exciting new boutique hotels like Klapsons, alongside traditional and rich experiences such as the Chinese New Year, there’s never been a more exciting time to visit Singapore.”