Scandinavian Airlines is now connecting Houston, Texas, with Stavanger in Norway through six days a week non-stop air service.

The initiative is expected to significantly strengthen the economic and cultural ties that already exist within the oil and gas industry in the regions.

The route will be operated by a business version of the Boeing 737-700 aircraft and will have a SAS Long Haul Business Class concept on board with just 44 comfortable business seats, in-flight entertainment and full-service meals.

“The route we have established is a tailored product for a defined market with particular travel needs,” said Eivind Roald, executive vice president sales and marketing at SAS.

“The favourable timetable provides excellent connections throughout Scandinavia in both directions, while Houston is a hub for connections south and west with Star Alliance.”

Departures from Stavanger will be daily, except Tuesdays, at 16:00 arriving in Houston at 19:40 the same day.

SAS will depart from Houston to Stavanger daily except Tuesdays at 21:35 arriving the next day in Stavanger at 14:20.

SAS will be the only airline with non-stop service between Scandinavia and Houston.