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Saint Lucia Tourism Authority to host digital roadshow

Saint Lucia Tourism Authority to host digital roadshow

The Saint Lucia Tourism Authority is launching a new series of virtual global roadshows for the travel trade in readiness for the easing of travel restrictions later this year.

Aimed at travel agents and reservation staff in the main source markets - the US, the UK and Canada - the three events come as vaccination programmes are underway and holidaymakers are looking ahead to when they can travel abroad again.

The global roadshows will be different from webinars as they go a step further in recreating a fam trip experience online.

Participants will get a close-up perspective of Saint Lucia’s hotels, activities and landscape to show what makes it a compelling destination for visitors.

Hosted live by the sales team in Saint Lucia with market representatives on hand to answer questions and provide specific information, the roadshows are a fun and interactive way to update and inform agents who sell holidays in the Caribbean.


Patricia Charlery-Leon, director of the Saint Lucia Tourism Authority UK & Europe, said: “Travel agents are vital to the success of Saint Lucia as a thriving tourism destination.

“While we have been unable to host fam trips due to Covid-19 restrictions, we have enjoyed keeping in touch with our valued trade partners in other ways.

“These roadshows offer agents the opportunity to visit our hotels and sites from the comfort of their own homes giving them the confidence to inspire their clients to book Saint Lucia.”

More Information

To register head over to the official website.