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Saint Lucia Tourism Authority launches new UK promotional campaign

Saint Lucia Tourism Authority launches new UK promotional campaign

This summer, holiday makers can take advantage of a new promotion from the Saint Lucia Tourism Authority.

Launching this week and running until September 30th, the Summer of Discovery is the island’s biggest and most interactive summer promotion ever. 

A prize draw of £7,500 is up for grabs for anyone visiting Saint Lucia this season. 

Some 25 iconic sites and attractions have been chosen and to enter, holidaymakers need to capture a selfie at one of the locations.

Tropical sun seekers can also save up to 60 per cent on their holiday accommodation in Saint Lucia.


With 12 tour operators taking part, including Tropical Sky, Trailfinders, LetsGo2, Caribtours, Elegant Resorts, The Villa Collection, Inspiring Travel Company, The Holiday Place, Tropic Breeze, Caribbean Warehouse, BestAtTravel and Luxury Holidays Direct, there is a range of holidays on offer to suit all budgets and tastes.

To participate in the Summer of Discovery prize draw, visitors must follow @travelsaintlucia on their Instagram and Facebook feeds; visit a minimum of five out of the 25 locations and capture a selfie at each location.

The photos must be posted with the hashtag #summerofdiscovery, plus the hashtag for each location.

Finally, they need to tag @travelsaintlucia in the photo. 

One of the selfies must be at the property where the guest is staying.

For every location-based selfie posted beyond the five minimum, participants will receive an additional entry in the prize-draw.

In addition, the promotion features the new Holiday Travel Guarantee.

The scheme has been adopted by a number of properties on island and means that booked guests will not forfeit their trip as a result of adverse weather but be allowed to defer their holiday to a later date.

Getting to Saint Lucia is easy with daily direct flights available from London Gatwick Airport and from Manchester in the winter.

Saint Lucia is the ideal choice for couples, families and groups looking for a tropical sun getaway.

To find out more about the stunning savings to be made, visit the official website.