Rosewood Hotels & Resorts has revealed Rosewood Conversations, a new, interactive digital platform.
The hotel group aims to celebrate its distinctive destinations through the lens of the world’s most distinguished personalities, local tastemakers, and traveller insiders.
The online hub brings Rosewood’s philosophy to life with conversational content from a rich network of creative talents, bold personalities, and travel and lifestyle journalists who intimately know Rosewood locations.
Intended to inspire and inform through unique perspectives on travel, art, fashion, cuisine, and culture, the digital platform is updated weekly to serve as an insider’s travel guide for each destination and a resource for every stage of the travel process.
It will offer an enlightening channel for readers to dive deeper into the travel lifestyle topics that intrigue them, start conversations, and share experiences from their own illuminating journeys.
“Rather than being driven by our hotels, the content on Rosewood Conversations is completely dedicated to and driven by the destinations we find inspiring,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group.
“New, authentic, and unexpected experiences that today’s traveller is looking for are the kind of discoveries Rosewood Conversations will reveal.”
On Rosewood Conversations, readers will find distinctly personal content – akin to that of a luxury travel and lifestyle magazine rather than a typical hotel blog – with first-person accounts, original photography, interactive maps, interviews with notable locals, neighbourhood guides, and insider insights.
The first destinations to be featured on Rosewood Conversations include Beijing, Washington DC, New York City, Bermuda, Puebla, and Jeddah.
Included in the debut stories are interviews with make-up artist Bobbi Brown on her packing tips and tricks and with acclaimed mixologist Alastair Burgess on his favourite tipples in London, as well as selections from fashion illustrator Clym Evernden’s travel sketchbook.
“Rosewood Conversations is an extension of our brand’s continued innovation within the digital space,” said Thuy Tranthi Rieder, group vice president, sales and marketing of Rosewood Hotel Group.
“Our goal is to create an online community for our affluential explorers to meaningfully engage in destination content that is constantly updated with fresh new perspectives on global travel trends.”
Rosewood has tapped an extensive network of international writers and photographers, as well as innovators and experts, to contribute to the online hub.
The magazine’s flexible digital design allows for story formats and layouts that reflect the content’s diverse perspectives.