Leeu Collection has appointed Elle Reinink as UK & Europe sales manager, responsible for promoting the group’s three South African properties in and around Franschhoek.
Industry veteran Reinink has run her own sales representation company out of her Edinburgh base since 1999, with a focus on working with luxury African clients.
The Leeu Collection properties perfectly complement the other hotels currently in her portfolio, which include Ellerman House, Royal Chundu Zambezi River Lodge and Singita.
Reinink, a graduate of the University of St Andrews with a diploma in marketing from the Chartered Institute of Marketing, first worked in the hotel industry when she joined Cape Grace in Cape Town as a sales & marketing manager.
Shortly afterwards, she set up her own representation business in the UK.
Reinink said: “I’m thrilled to be working with the team at Leeu Collection as the group’s stunning properties in the beautiful Franschhoek Valley offer guests an incredibly elegant and enriching experience at every level.
“The Leeu hotels also offer great synergy with my existing clients, providing an opportunity to visit city, safari and wineland destinations in Southern Africa.”